Traditional TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. click here In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming service

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